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Essay Samples

Essays are separated into four types: exposition, argument, narration and description. Each essay type serves its own unique purpose. To better understand each essay type, see our academic essays examples and learn how to write a powerful essay by following an essay example from the extensive list of samples provided.
  • Google Pay in China Market
    Description: Google pay refers to a digital wallet that allows people to send or receive money. The purpose of introducing Google Pay in China is to facilitate convenient buying and selling of products through timely money remittance.
    1 pages | 404 words | APA | Marketing | Business Plan |
  • Strategic Marketing Plan for Warid Telecom
    Description: Warid Telecom is a private telecommunication company based in the United Arab Emirates with its headquarters in Abu Dhabi. The company’s main products include GSM/Edge, WiMAX, GPRS, Telephony, UMTS, and LTE communication technology services. Warid Telecom operates in seven countries including the UAE, Congo, Uganda, Bangladesh, Pakistan, and Georgia. The company has obtained business licenses in the said countries to build it's financial, capital, and market base by spreading its footprint in the mentioned regions. Warid’s strategic marketing plan is meant to market the company’s latest product.
    5 pages | 1519 words | 6 sources | APA | Marketing | Business Plan |
  • The target market for Microsoft AI
    Description: • The target market for Microsoft AI would be selected based on students who would be studying in line with AI. This would include university students in Canada, specializing programs like Engineering, Computer Science, Marketing and Business. According to Statista, there are 372,786 students enrolled in Business, Management and public administration; 117,300 students in Engineering and related Technologies; and 77121 students in enrolled in Mathematics, Computer and information science, as of year 2017 (Statista, 2017). These individuals are the trendsetters and early adopters that will learn the skills necessary to support the development of AI in the workforce and who will further advance Microsoft as the number one AI platform. To a broader extent of student bodies, there will be a focus on leaders within the student community who have a large social media following, are active in student life and are a part of student associations because they can influence their peers attitudes towards Microsoft. These individuals would be achievers; they are self-confident about their academic and professional doings; they are very goal-oriented and self-directed. They want to achieve anything and everything they can
    4 pages | 1073 words | 4 sources | MLA | Marketing | Business Plan |
  • Marketing Strategy for Microsoft AI
    Description: In some avenues, the three companies collaborate in cloud computing to reduce competition; however, each of them has a definite market share. For example, the IT software known as Kubernetes was created by Google and adopted by IBM. In exchange, IBM offers its Watson system to be used by Amazon and Microsoft (Vivian, 2019. Microsoft and Amazon competitiveness in the cloud computing market can be linked to their ability to develop systems that can handle and process large amounts of data.
    1 pages | 422 words | 5 sources | MLA | Marketing | Business Plan |
  • Sample Business Plan
    Description: In 2015, about 79% of the American population could access internet or computer services (Ryan, 2018). It shows that, in 2019, more than 90% of the US population is using computers. Another trend in the computer industry is the increase in the rate of computer and usage in the education sector. About 93.4% of college students are using computers in their studies (Kvavik, 2019). Tutors are also using computers in the classroom to facilitate digital learning through multi-media instruction. Business and other institutions are adopting computer usage in their operations for accessible communication. Therefore, there is a promising market for a computer business in America.
    2 pages | 570 words | 3 sources | APA | Marketing | Business Plan |
  • Feasibility Study StrongAF Training and Fitness Center
    Description: About 20% of the American population are members of fitness clubs. Such information shows that StrongFA training center has a better market in the Los Angeles town. The initial customers would come from the communities residing or working on the premises. Significant resources required in the setup of the premise includes gym equipment, trainers, space, and other resources. The initial starting cost is high, but in the long run, the revenue might exceed the initial cost, thereby creating profit. The company's primary competitive advantage includes the use of technology, customer knowledge, pricing, and product customization. The data collected shows that Los Angeles has a market bigger enough to be served by the StrongFA training center. Barriers to market exit include high investment costs, while barriers to entry include lack of knowledge, lack of resources, and inadequate market research.
    10 pages | 2754 words | 3 sources | APA | Marketing | Business Plan |
  • Developing and evaluating a marketing plan
    Description: Hewlett-Packard (HP) is among the giant IT companies founded in the early 1900s in the United States of America. It was established in Palo Alto in California in 1939 by William R. Hewlett and David Packard. The HP company has significantly grown to a global brand with over 331, 800 employees, assets totaling to $33.47 billion, an annual net income of about $3.15 billion, and revenue of approximately $58.76 billion in 2019 (Alsop, 2020). Currently, HP is focusing on providing customers with high-quality products at a reasonable price (Virginia's Community College, 2020). It has hundreds of outlets within and outside the USA. In 2015, HP was divided into two entities such as Hewlett-Packard Enterprise (HPE) for selling printers and HP Inc for PCs (Bhasin, 2018).
    14 pages | 3785 words | 18 sources | APA | Marketing | Business Plan |
  • Google Buddy Marketing Plan
    Description: Google Inc. is a giant multinational company that offers various tech items and services to its clients in more than 200 countries globally. It was established in 1995 by Stanford University graduates Larry Page and Sergey Brin. It was established as a search engine (BackRub) and later transformed into Google in 1998 after the company became fully registered, and the search engine was developed further. Later, Google ventured into other business enterprises such as web apps, maps, phones, news, translation, web analytics, calendars, google books, marketing, AI devices, and other tech goods and services. It bought YouTube in 2006, in 2003, and other smaller companies deemed profitable or would be future threats to the company. Google had a 75% market share as a search engine by 2018, and its core competitors include GoTo, HotBot, Excite, Yahoo, Bing, Ask, AOL, Raging Search, iWon, Netscape, AltaVista, Direct Hit, DogPile, Go, and All the Web (Farfan, 2019). Currently, Google is offering AI-powered devices and technology as smart assistants for both adults and kids. One of the most popular voice assistances is Google Home, customized to Google Home for kids, casually known as Google Buddy, that helps kids learn, do assignments, browse the internet, and other tasks.
    8 pages | 1988 words | 14 sources | APA | Marketing | Business Plan |