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Space X: Leadership in Innovation Case Study
Elon Musk's primary objective for establishing the Space X company was to create space vehicles (rockets) to make it easy to take human beings to Mars. As such, Space X company was not out to make money but to provide "Space Experience" by making flights to Mars cheaper than they used to be to make it easy for people to go there frequently (Jones, 2019). Musk also refused to convert the company to a public corporation since he was scared that it would deviate from its core course of taking people to Mars and revert to making profit only. As such, the company remained private, and he assumed the CEO role in the company to control its activities and ensure that it meets its core goal.
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