Modification of the New Toyota Corolla into a Sustainable Consumer Product

Whether a company is developing a new product or modifying the existing one, an understanding of consumer behaviour patterns is paramount. The patterns will help in the interpretation of consumer data and converting them into useful insight to predict customers’ choices in the future (Takeuchi, 2009). The collection and analysis of consumer data help marketers with knowledge of where they should focus their time and effort to give an extraordinary experience to their customers (Zeng, Dasgupta and Weinberg, 2013). This paper investigates and evaluates consumer behaviour patterns and uses those insights to predict their future choices to purchase the New Generation Toyota Corolla depending on their preferences.