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Mattel’s Market Research and Organization Culture Change
In the world where society, technology, and culture are always changing, companies are supposed to research about the market demands and align it with their products. It is the best strategy to remain relevant in every market for long. Ignoring changes in the market and society is a sign of failure because customer consumption behavior and needs usually change over time. Therefore, in order to survive for long in an industry, it is good to research what the customers want in a particular product. For instance, Mattel learned the need for conducting intelligent market research when its Barbie doll lost relevance in the market. Such failure of Mattel triggered an organizational change which improved customer orientation and corporate culture.
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