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Pages:
10
Words:
2747
Sources:
14
Style:
MLA
Type:
Case Study
Language:
English-US
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DocX
Date:
2022-03-04 08:40:22
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Topic:

Marketing Plan for BMW Motorrad

Content:
The BMW Group has a wide product variety ranging from cars to luxury motorcycles. However, most people know more about the BMW cars but none to very little about the motorcycles regardless of the company being one of the top high-end motorcycle manufacturers. The subdivision of the BMW Group that makes motorcycles is known as BMW Motorrad. It is responsible for designing, developing, manufacturing, and marketing its products independent of the large BMW Group (Barreiros, & de Mira, 2015). The BMW Motorrad has a reputation for designing and manufacturing excellent luxury motorcycles by fusing current technology and futuristic ones. Its operations are inspired by the brand motto that reads, "Make Life A Ride," which has inspired the production of scooters and motorcycles in excellent form and function to provide unmatched fun to the user/rider (George, 2020). The company seeks to leverage the autonomous, connected, electric and shared (ACES) technology in its products to actualize its brand motto. However, this can only be successful with an excellent marketing strategy that enables the company to sustain the existing markets and penetrate the new ones.
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