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Pages:
10
Words:
2904
Sources:
11
Style:
Harvard
Type:
Case Study
Language:
English-US
Document:
DocX
Date:
2022-03-04 14:29:00
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$ 25.00

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Topic:

Iceland e-Business Case Study Report

Content:
The case study seeks to prepare a report on how Iceland Foods can sell new food products to its online customers. The new food products are developed in the category of Slimming World where the principal target is people who want to cut weight for beauty reasons, public and personal image, and fear of diseases such as cancer and epilepsy. The brand for the new products under the slimming world is known as Keto Diet. The market for such foods is large enough; however, it is shared among the competitors such as Amazon, Waitrose, fitness centers, Sunbury's, Walmart, and several others. E-business is an excellent strategy to market the Keto Diet. Significant risks in the market include privacy issues, food safety issues, and privacy issues. The company will incur a variety of costs in the production, marketing, and distribution of Slimming foods through online channels. As such, it must select appropriate pricing strategies such as competitive pricing, value-based, return on costs, lead generation model, and cost-plus pricing to ensure that such expenses are well catered. The company has to adopt e-business models such as e-tailer, market creator, portal model, content provider, and service provider to help it market its products appropriately to the target customers online and distribute the products to customers’ homes or convenient places.
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