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Date:
2022-03-12 08:34:27
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Topic:
Case Study of Peet’s Coffee in Michigan
Content:
Peet's Coffee was established in the 1960s in California. It is the parent company for Starbucks. Currently, Peet's Coffee has more 200 outlets all over the world. The company's net worth stands at about $800 million. It specializes in products such as scones, gourmet brewed coffee, teas, espresso beverages, and breakfast items. The company supply chain comprises both offline and online shops where customers can order the products they wish to consume (References for Business, 2019). The company has also been recognized for its social responsibility. It was the first to establish a roaster which is Leadership in Energy and Environmental Design (LEED) Gold Certified in the USA. Currently, the company has identified a business opportunity in Michigan State. It wants to spread its footprint by opening a new outlet in the state.
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